A corporate gift is a way to thank employees, clients and partners and strengthen relationships. To work, it has to suit the occasion, the recipient, the budget and business etiquette. Here is what to give colleagues and partners, which formats work best and how to organise the gifting without hassle. Ideas for other people and occasions are in our guide what to give: gift ideas. For gift ideas, see birthday gifts for a colleague.
Follow business etiquette: a gift should never look like an attempt to influence a decision. Many companies cap gift values in their internal policies — check in advance.
New Year is the peak season for corporate gifts. For employees, popular choices are festive boxes with sweets, tea, coffee and a candle, cosy throws or hoodies with the logo, tree ornaments in branded packaging and store vouchers. For partners — premium gourmet hampers, a poinsettia or festive fir-and-cone arrangement, personalised diaries and calendars. Order early: production and delivery are stretched in December.
For female colleagues, companies most often order identical spring bouquets or boxed tulips, mini baskets of flowers and sweets, or spa and beauty vouchers. Gifts should be of equal value for everyone and arrive in the morning, before work starts. For large teams it’s convenient to order flower delivery to several offices at once.
Branded gifts and merch
Merch works when people actually use it: quality travel mugs, water bottles, backpacks, hoodies, notebooks, power banks. Keep the logo subtle and the design something people want to wear outside the office. Add a personal card from the manager and the gift stops being “just advertising”.
How to organise it
Set the budget and number of recipients in advance.
Compile a list of addresses and contacts for delivery.
Order gifts and flowers 1–2 weeks before the holiday — demand is especially high before New Year and 8 March.
Prepare cards and double-check that nobody has been forgotten.
Graduated from Taras Shevchenko National University of Kyiv, Institute of Biology and Medicine (2001). BSc in Biology, MSc in Horticulture. Writes about plants, works at a garden centre selecting and repotting plants, and contributes to plant reference guides.